About the Client
Meridian Properties
A real estate developer focused on luxury residential and mixed-use projects in coastal markets.
The Situation
The team had a strong project but a weak presentation. Renders existed but the story did not — buyers and brokers struggled to understand the value quickly.
The Challenge
Turn the project into a clear, credible, marketable story — and connect that story to a real lead system.
Weak positioning
Marketing materials emphasized features instead of the buyer's reason to act.
No central lead path
Inquiries were scattered across forms, brokers, and email — with no working CRM.
Broker-facing gaps
Brokers had no premium materials to share with their networks.
Our Solution
We rebuilt the project's story end-to-end: positioning, sales film, broker assets, landing page, and CRM-backed lead system.
Positioning
Weeks 1-2Defined the buyer profile, value angle, and core sales narrative.
Sales Film & Assets
Weeks 3-6Produced a project film, broker decks, and a campaign-ready landing page.
Lead System Install
Weeks 7-9Connected the landing page to a CRM with qualification, follow-up, and reporting.
The Outcome
Qualified inquiries increased 145% versus the prior launch, and the average buyer commitment timeline compressed by roughly 30%. Brokers engaged the materials three times more than before.
They positioned the project, built the film, ran the campaign, and installed the CRM. We finally saw the path from interest to qualified buyer.
